Continuing our theme of the 10 most interesting developments affecting our business from 2010, we have to go with the obvious:
#8: Facebook, Twitter and the Social Media Revolution
Enough said. They have changed the way we think, the way we communicate, the processes we use and the way we discover. Just like email and internet did in the late 90’s and early part of the decade, Social Media has gone mainstream, but not in a “jump the shark” way. They are easy targets for people in our business, debating valuation or other metrics. Lets put it this way….I would have loved to invest in these companies at our stage. Who wouldn’t. However, these profound changes are permeating our lives in many unique ways. Some which are predictable and some not.
Think about the long lasting effect of having the twitter feeds coming out of Iran during the uprisings last year. At some points it was cell phone video and twitter feeds that were our only link to a precarious situation. A decade ago, who knows.
Lets wait to see what happens when these technologies really take on an enterprise like sheen to them and start to see how companies and business partners use them in ways that streamline efficiencies, reach new customers and obliterate the customer service organization. Those are companies we are looking to find.
Happy New Year to All