Response is great for LOCAL RESPONSE

Posted on October 13, 2011 by cavacapital

Cava is pleased to announce our latest investment in Local Response, the leading check-in based ad network.

The amount of press received on this deal is impressive.  Click here to see coverage from The Wall Street Journal, Business Insider, Ad Age and more.

Our intense focus on solutions that provide marketers new and integrated ways to reach consumers drove the thesis for the investment decision. Local Response is led by a industry leading and very talented team and has developed a solution that is resonating nicely with leading marketers and brands across the US with average CTR of campaigns ~40%. Clients include  Coca-Cola, Microsoft, Verizon, General Motors, Aveda, Walgreens and MacDonald’s.

The total investment of $5 Million dollars was led by Cava Capital with Vodafone, Advancit, Progress and existing investors all participating. Funds will be used to scale the sales team, ship an enterprise version of the product and augment distribution channels.

We look forward to supporting the team and the success of the company. GO Nihal, Kathy and the LR Team!!

About cavacapital

Cava Capital is a venture capital firm targeting go to market stage investments (series A and B) in next generation marketing solutions companies primarily in the Metro New York region. We are business builders, actively assisting our CEO's in the critical areas of Sales, Business Development and team building, bringing our exceptional and deep network to each and every portfolio company to help drive success. We prefer enterprise facing companies, but aren't scared off by the new consumer models.
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